Word: ineptly
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...spite of its caustic critics the advertising industry continues to poison its own wells. The latest example of the inept bogus is a telegram from the Realsilk Hosiery Company to Mr. Sinclair Lewis, published in facsimile in the New Republic. The advertiser offered Mr. Lewis four hundred and fifty dollars and the honor of being included in a series of "dignified advertisements" indorsing silk socks, to which Messers Floyd Gibbous, James Montgomery Flagg, and George Ade had lent their names and faces. The novelist's only duty was to give his photograph and approve the copy; one suspects that...
...Baldwin, commercially inept, has bumbled away his large inherited fortune until he is today a man of merely comfortable means. He was bumbling the Conservative Party down the same hill 22 months ago, his most spectacular mistakes being to have no tariff policy, either for or against, and to have bitterly antagonized Britain's two potent press lords, Baron Beaverbrook and Viscount Rothermere, men of fierce patriotism but as easily enraged as small, spoiled boys. What the Conservative Party needed and what it has had increasingly in recent months has been the cold, hard, managing head of a CHAMBERLAIN?that...
...Manhattan engineers, Edwin H. Loftin and S. Young White, last week announced that they had perfected a compact self-recording phonograph; and were going to install duplicates in public booths. For 25? a customer speaks the message he is too inept, lazy or hurried to write. He may mail the disc or he may give it to a telephone operator to play over long-distance. The Loftin-White device also answers telephones, automatically records messages. Suggested name: postephony...
...passionate spoken Greta Garbo is unable to lend the happy tinge of romance and action to the story of "Mata Hari" now showing at Loew's State Theatre. Few of us will deny the remarkable charm of this great Swedish actress, but the producers of her films are strangely inept...
...Good Fairy. After samples of how inept Viennese comedy can be (I Love An Actress, A Church Mouse), the season has at last afforded the genuine article by the maestro who holds the controlling interest in that branch of contemporary drama -Ferenc Molnar...