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Harnessing the placebo effect does not seem a particularly easy, or even feasible, task: beating the best of 200 years of scientific discovery, invention, and insight with just inert sugar. But the evidence remains embarrassingly clear that the placebo effect is real—and more important than we may care to admit. A recent article in Wired magazine explained the trend: “From 2001 to 2006, the percentage of new products cut from development after Phase II clinical trials, when drugs are first tested against placebo, rose by 20 percent.” And 50 percent...

Author: By Michael A. Sun | Title: On a Pill and a Prayer | 9/30/2009 | See Source »

...your TV (if you have a Blu-ray player or spring for a $100 Netflix box). So, O.K., soon there will be no more waiting for DVDs. But it'll come at a price. You'll be what the online corporate culture wants you to be: a passive, inert receptacle for its products...

Author: /time Magazine | Title: Why Netflix Stinks: A Critic's Complaint | 8/10/2009 | See Source »

...course, are the big guns: the Declaration of Independence and U.S. Constitution. But would-be thieves have their work cut out for them. Both documents-which were transported from the Library of Congress to the Archives in 1952 via armored car-are displayed in hermetically sealed cases filled with inert argon gas. They are periodically inspected for damage with help from an electronic imaging monitoring system created by the Jet Propulsion Laboratory-the same folks who send rockets to the moon. On view in the historic Rotunda for the Charters of Freedom, they are also rigged to plunge into...

Author: /time Magazine | Title: The National Archives | 5/21/2009 | See Source »

...processes and history—his research findings may help scientists understand everything from global warming to desertification in Africa. Colleagues say that Mukhopadhyay is not the type to focus on one specific interest or area of research. Instead, he uses noble gasses—a group of inert, unreactive elements—as a tool to study a variety of geologic processes. “If he was just doing what he has been doing in any one of [the research fields] individually, he’d still be widely respected,” says Robert Ackert, an Earth...

Author: By Peter F. Zhu, CRIMSON STAFF WRITER | Title: 15 Faculty Hot Shots: Sujoy Mukhopadhyay | 4/28/2009 | See Source »

...country's Prime Minister. But ordinary folks say they are not happy with what has happened since. Half the population of about 13 million is facing hunger; a raging cholera epidemic has claimed more than 4,000 lives since last year; and the economy has continued to be inert, as it has been for almost a decade now. The world economic crunch has not helped the situation. "We are yet to see results of this so-called government. Rates are too high, unemployment is alarming, and cholera is still claiming lives," says Mazvita Gonde, a vegetable vendor in Harare...

Author: /time Magazine | Title: Even with a New Government, Conditions in Zimbabwe Worsen | 4/25/2009 | See Source »

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