Word: infantability
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...large extent, the sales campaigns launched by the makers of infant products beginning in the early sixties--when the prospect of zero or negative population growth and declining profits in the industrialized West led to the search for new markets--has been very successful...
...WORST OFFENDER is the Swiss giant Nestle, manufacturer of Lactogen, Nan, and Cerelac formulas. The marketing practices of Nestle, which owns 81 plants in 27 Third World countries and sells formula to 100 Third World countries, exhibits some of the insidious techniques used to create a market for infant formula. Nestle employs some 5000 "milk nurses" (also called mothercraft advisers)--trained or untrained company representatives who travel to hospitals and sometimes villages, dressed in their white uniforms, to tell mothers about the advantages of bottle feeding. Some are paid on commission. Another common practice is the setting up of "milk...
...responsibility end with the sale of a product, or extend through its use or even the effects of its use? The Interfaith Coalition for Corporate Responsibility (ICCR), a coalition of church groups affiliated with the World Council of Churches, has been raising the moral issues surrounding promotion of infant formulas to the poor and uneducated in corporate boardrooms for several years now. With the backing of the Ford Foundation, the Rockefeller Foundation, and the U.N. among others, the ICCR has introduced shareholder resolutions to such corporations as American Home Products (the biggest American formula exporter with over $60 million...
...RESPONSES OF the corporations have been varied. Probably the most common tack has been that taken by Bristol Myers. When this corporation issued a proxy statement in 1976 urging a vote against the resolution and claiming that "Infant formula products are neither intended, nor promoted, for private purchase where chronic poverty or ignorance could lead to product misuse or harmful effects," a group called the Sisters of the Precious Blood sued the corporation for allegedly violating the Securities and Exchange Commission law against making misstatements on proxy statements. Despite the fact that the nuns compiled over 1000 pages of first...
Nestle, the biggest seller of infant products, with $300 million annually, remains to this day especially unapologetic for its practices. Nestle calls its own behavior in the Third World "exemplary." On July 4, 1977, the Infant Formula Action Coalition (INFACT) began promoting a boycott of all Nestle products, demanding that the dorporation discontinue promotion of its infant formula products. The boycott continues todau, and includes such products as Nestle's Quik, Nescafe, Nestle's Crunch, Nestea, Tasters' Choice, all Libby's products, all Stouffer's products, Wispride. Dee Park Mountain Spring Water and others. Harvard dining halls continue to serve...