Word: infantino
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Dates: during 2010-2010
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...comes the announcement that baby-products manufacturer Infantino is recalling more than 1 million "SlingRider" and "Wendy Bellissimo" slings in the U.S. and 15,000 in Canada because of concerns they're linked to three infant deaths reported in 2009. Earlier in March, the U.S. Consumer Product Safety Commission cautioned parents about using slings with babies under 4 months or those born prematurely or having trouble breathing (what baby doesn't catch colds frequently?) as it investigates at least 14 deaths over two decades. (See the top 10 product recalls...
News of the Infantino recall is further stratifying moms into two camps: sling-wearers and those who just don't get the whole sling thing. The decision to use a baby carrier - or merely to carry the baby - is a lifestyle choice, and baby-wearers fiercely defend their baby-transport method of choice. For many moms, it's a personal statement. Sling aficionados insist they're safe as long as you pick a good one, follow the instructions and constantly check your baby's position. This piece of baby gear is frequently used by a certain type of parent...
...noticed that as part of the recall, Infantino is offering to replace its recalled slings with a "Wrap & Tie" infant carrier that looks a lot like an ERGO minus the buckles. Consumers who are swearing off on-the-body baby carriers can opt for a 2-in-1 shopping cart/high chair cover or an ExerSaucer-esque activity gym. The press release notes that "a Jittery Pals Rattle will also be provided." If I were to offer a bit of unsolicited marketing advice, I'd highly recommend they rename that rattle, quick...
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