Word: infants
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Dates: during 1970-1979
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...large extent, the sales campaigns launched by the makers of infant products beginning in the early sixties--when the prospect of zero or negative population growth and declining profits in the industrialized West led to the search for new markets--has been very successful...
DURING THE LAST decade, nutrition experts the world over have noted a sharp decline in the popularity of breast feeding. On one level, this is a product of changes in lifestyle that have accompanied the urbanization of many places in the developing world. But beyond that, widespread substitution of infant bottle formulas for mother's milk has been a result of some very aggressive--and very profitable--marketing techniques employed by large multinational corporations (and copied by a few fly-by-night smaller operations) in order to tap the huge pool of potential consumers in the Third World...
...WORST OFFENDER is the Swiss giant Nestle, manufacturer of Lactogen, Nan, and Cerelac formulas. The marketing practices of Nestle, which owns 81 plants in 27 Third World countries and sells formula to 100 Third World countries, exhibits some of the insidious techniques used to create a market for infant formula. Nestle employs some 5000 "milk nurses" (also called mothercraft advisers)--trained or untrained company representatives who travel to hospitals and sometimes villages, dressed in their white uniforms, to tell mothers about the advantages of bottle feeding. Some are paid on commission. Another common practice is the setting up of "milk...
...responsibility end with the sale of a product, or extend through its use or even the effects of its use? The Interfaith Coalition for Corporate Responsibility (ICCR), a coalition of church groups affiliated with the World Council of Churches, has been raising the moral issues surrounding promotion of infant formulas to the poor and uneducated in corporate boardrooms for several years now. With the backing of the Ford Foundation, the Rockefeller Foundation, and the U.N. among others, the ICCR has introduced shareholder resolutions to such corporations as American Home Products (the biggest American formula exporter with over $60 million...
Take the following example. An infant, perhaps not yet verbal, sits in a highchair attempting to eat with a fork. The fork suddenly gets out of his hand, falling to the floor. Someone kindly hands him another and shortly it too falls to the floor. The third time we are all watching. The child slowly leans toward the side on his chair and intently follows the fork as he again drops it to the floor. Has he experienced directly some order in the world? He is no Newton. He cannot write it down. He may not even be able...