Word: infocorp
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...been available, IBM is so dominant in computers that many potential customers delayed making decisions on new equipment until they saw its network. In fact, many experts think such delays have contributed to the current computer-industry sales slump. Says Skip Bushee, director of research for Silicon Valley's InfoCorp: "Without seeing the standard from IBM, the industry was confused. This should enhance sales for everyone." The market for computer-network gear is expected to zoom from the current $300 million annually to as much as $6 billion by the end of the decade...
...minute doses. But Lewis' clients, mostly computerindustry executives and stockholders, are not seeking advice about their sex lives. For them, increasing compatibility means finding a better-suited computer hookup. Deciding if performance meets expectations is accomplished by analyzing stocks. In July, Lewis, a former employee of InfoCorp, a market-research company, decided that many computer firms needed counseling but could ill afford the big firms' high fees. Working out of her Sunnyvale, Calif., home, she formed a mini- consulting agency, now located in Palo Alto. Her fees: $70 for 15 minutes and $50 for each additional quarter-hour. An entire...
Luckily for the survivors, most analysts predict record Christmas sales, whipped up by promotion campaigns timed to coincide with the start of the buying blitz. Apple and IBM are expected to spend $30 million each on advertising before Christmas. Says InfoCorp Analyst Howard Purer: "December should just go off the page." - By Philip Elmer-DeWitt Reported by Michael Moritz/San Francisco
...recent dramatic changes in the marketplace for high technology. In particular, the demand for personal computers and computer software is turning out to be far weaker than numerous companies had supposed. Sales of computers and software are now expected to grow only 28% a year until 1989, according to InfoCorp, a San Jose market-research firm. That is a robust rate for most industries but a brutal disappointment for many of the valley's optimistic entrepreneurs, who were hoping for annual growth of more than 50%. Says InfoCorp Analyst Bob Lefkowits: "Eighteen months ago, everybody was predicting nothing...
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