Word: infohighway
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...three online services -- CompuServe, Prodigy and America Online -- this was the year it all fell into place. The computers were cheap. The modems were fast. The infohighway buzzwords were on everybody's lips. "It's like Mars and Jupiter coming into alignment," says Maurice Cox, president of CompuServe, the largest (2.25 million subscribers) of the field. Upstart America Online grew at such a rapid clip -- an extraordinary 200% in the past 12 months -- that subscribers complained of busy signals and its stock was whipsawed by takeover rumors (the most recent: that cable-TV mogul John Malone wants...
Some network spinmeisters argued that Murdoch's deal represented a vote of confidence in network broadcasting. (After all, he could have put his half a billion into cable or other technology associated with the infohighway.) In reality, it is likely to set off a game of affiliate musical chairs that will further erode traditional network viewing patterns. "The once sacrosanct relationship between networks and affiliates has started to come unglued," says Bishop Cheen, a senior analyst for Paul Kagan Associates, a media research firm, "and I don't know if it can ever be put back together...
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