Word: ingemar
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Outside, the crowds quite literally were breaking down the Polo Grounds' gates. In the seasick-green dressing room formerly inhabited by New York's baseball Giants, Sweden's Ingemar Johansson, heavyweight champion of the world, dimpled his chin and changed into his fighting gear. The quietest place of all was the shabby, sweat-reeking quarters once foisted off on visiting baseball teams. There, minutes before he was to enter the ring, Challenger Floyd Patterson, 25, last week climbed onto the rubbing table and dozed...
...short, happy life as heavyweight champ, Ingemar Johansson (see SPORT) found U.S. advertisers beating a path to his throne with blank checks and myriad products for him to endorse-everything from Pioneer key rings to Man-Tan and Lord West tuxedos. Only a few went away disappointed. Among them: a vacuum cleaner manufacturer who wanted the champ to lie down on a rug in the ad, and a group of prosperous salami makers who wanted Ingo to pose beside a pile of salami (Ingo agreed to do it, but not for hay: he asked...
Only a week before the fight Ingo passed the white-glove test for Vitalis. Jayson shirts is perhaps the advertiser caught with its chin farthest out: market-bound beyond recall, complete with ads and collar labels, is an "Ingemar Johansson Shirt," due to go on sale in stores Aug. 25. Quipped General Sales Manager Paul Groetzinger: "I wore a black armband when I went to the office last Tues day." But, in the best tradition, he is counting heavily on a rematch: "I still think he's a hell of an asset...
...experienced ax man will tell you, if Floyd Patterson doesn't handle his right hand more sophistically on June 20 than he docs in his wood-chopping exhibition, Ingemar "will chop him down again...
...third round of his fight in Yankee Stadium last June 26, when a series of Johansson right-hands made him the ex-champ. "I don't remember going out." says Patterson. "When I heard the referee say 'neutral corner,' I thought I'd knocked Ingemar out. Then I got up and started to talk and I had this pain in the back of my head and I'd have laid odds that it was the referee who hit me there from behind...