Word: inherentâ
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Dates: during 1967-1967
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...would chronicle "the wonderful world of sport" (Luce's phrase) without the cant and cliches that marked most sport reporting. As he reasoned: "It is a safe premise that there would not be a tremendous interest and participation if sport did not correspond to some important elements?something deeply inherent???in the human spirit. Man is an animal that works, plays and prays. No important aspect of human life should be devalued." The result was SPORTS ILLUSTRATED, which had the largest initial circulation (450,000) in magazine history and has since climbed to 1,250,000 circulation...
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