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Since Capadocia began to air across Latin America in March, initial ratings have been promising. But it remains to be seen whether audiences will be able to stomach the heavy dose of violence and realism on a regular basis. Many in countries with crime and corruption problems may prefer not...
But realizing potential in emerging markets doesn't come cheap. Picking up new subscribers in low-penetration markets like Pakistan means beefing up network capacity and extending coverage into new, often rural, areas. Groundwork like that established across Pakistan and Bangladesh has already cost Telenor some $3 billion in the...
Brown says the initial effort, a 60-second spot called "Victims" will be aired later this month in North Carolina and e-mailed to between 3 and 7 million conservatives this week, with a plea for more funding to further spread the message. "All of the efforts I have ever...
Brown is funding the initial ad campaign through a political action committee called the National Campaign Fund, which had $14,027 in the bank at the end of March. Brown said he had established several other front groups to fund a long-range effort to erode Obama's support, including...
By airing the ads in North Carolina, the site of an upcoming Democratic primary, Brown appears to be playing for national media attention. The initial spot also consciously mimics the themes from one of the most famous, and controversial, attack ads in modern political history, the Willie Horton ad. That...