Word: injianni
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...brothers Viel criss-cross Europe to work at clinics in Norway, Italy and Ireland. Corporación Dermoestetica, a Spanish group with 32 centers in Spain, this year will open clinics in Lisbon and Porto, Portugal. "There is no doubt that cosmetic surgery is growing in popularity," says Giulio Injianni, secretary of the German Association of Plastic Surgeons. "People are more confident about this kind of medicine because of media exposure." He says his own patient load has doubled in the past five years...
...major risk is that cosmetic surgery doesn't always work. Injianni is inundated by grossly overweight patients with unrealistic expectations about liposuction: "They want us to do things that are just not possible." Within limits, cosmetic surgery can temporarily mask the ravages of age and bad habits. That's clearly why demand remains high, at least until the next serious economic downturn. Given a choice between tight money and sagging skin, consumers may opt to live with the latter...
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