Word: ink
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...LIFE's advertising rates had been set for the first year with the expectation of a small and slowly growing circulation. When the demand for it went beyond the capacity of the presses to print, advertisers swarmed aboard for a free ride, while the bills for paper and ink alone swallowed up the magazine's revenues?and then some. Before launching LIFE, Luce had declared: "It can be safely assumed that $1,000,000 will see LIFE safely through to a break-even 500,000 circulation or to an honorable grave." Yet Time Inc. spent $5,000,000 to keep...
Death is no Dickensian satire against a Dotheboys Hall; the boys are as rotten as the masters. Ferdinand's only friend is a cretin named Yongkind who alone is incapable of malice or treachery. But he is made otherwise disgusting: gibbering, fouling his clothes, drinking ink, slavering over his food like a dog; his answer to everything is "Don't worry," or "Right as rain...
Have you heard about the cow who drank ink and mooed indigo...
Though he inherited an ocean of red ink, Lindsay has begun to restore the city's fiscal integrity with his new taxes. To balance a welfare-bloated budget of $4.5 billion -bigger than any other state budget except California's and destined to swell still more next year -he is pressing the state for as much as $150 million in new aid, has opened a Washington office so that New York can get a larger slice of the federal pie. After the state legislature blocked his attempt to gather all the city's transportation functions under...
Cowling-Deep in Red Ink. A merger at this time, some observers feel, might be the best thing that could happen to Douglas. Ironically, nothing has failed the company so much as success. Swamped with a $3 billion backlog of orders, Douglas has burned up its financial resources attempting to accelerate production. In September, the company reported nine-month losses of $16.4 million. And despite a record November output of twelve commercial jet transports worth $38 million, Douglas is four months behind in its delivery dates, slipping further because of continuing shortages of skilled aircraft workers...