Word: inked
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Dates: during 1950-1959
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...despite the activity in the Harriman camp, at week's end one figure appeared in bright red ink on his political books: he is 63, only one year younger than Dwight Eisenhower, and age will be a factor next year as rarely before...
...long, the manufacturer could not keep up with sales of the inexpensive (97?) pen, which wrote well and did not leak. Frawley bought him out for $18,000, rented a factory for $450 a month and started manufacturing Paper-Mate pens. To solve the problem of fading and transferable ink, he used a new ink that a Hungarian chemist mixed in a makeshift home lab. Frawley's first selling coup was to talk two banks into cashing checks written with his pens. Then Frawley started a big advertising campaign to plug the only pens with "bankers' approval...
...Frawley sold 4,000,000 pens and decided to invade the tough New York market. Twenty-two high-pressure salesmen visited 2,400 stores in six weeks. They wrote on retailers' shirts, promised a new $15 shirt if the ink did not wash out. His salesmen gave pens to school principals, won their approval and then advertised it. In the first year he spent $30,000 for advertising. This year PaperMate is spending $5,000,000. As a result, sales climbed from $360,000 to an estimated $26 million for 1955. In six years Frawley sold 51 million pens...
Surrounded by the tools of his art: framed square of silk, feather duster, long brushes, inkstones and cakes of Chinese ink, Yokoyama works from memory on paintings that bring from $750 to $3,000 each. When the work goes badly, he jabs at the silk with angry brush strokes, then roars to his silk framer, crouched in the adjoining room, to bring a fresh frame. A perfectionist, Yokoyama says: "Each work I start, I tell myself that this is going to be my masterpiece." Only when he is satisfied does he press his name seal...
Taikwan, on the silk, dust the red sealing ink with powdered coral, then ring the bell for his woman servant to bring him a warm cup of sake...