Word: inkograph
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...opening gun of a $200,000 ad campaign, Inkograph Co., Inc., producers of $2, non-capillary pens, last week burlesqued the extravagant claims of ballpen makers. The claims had brought in the customers. Reynolds Pen Co., one of the most extravagant claimants and originator of a pen it calls the Rocket, last week reported a handsome net profit of $2,678,815 for the year. Are ball pens that good? Some might be (Eversharp reported a normal 3% on returns). But thousands of Reynolds buyers would answer: No. In its annual report, Reynolds noted that $110,000 had been...
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