Word: inks
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Dates: during 1930-1939
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...advertising pie for the first six months of 1937 was statistically cut up in Printers' Ink last week. As a pie, the amount spent by advertisers (with at least $50,000 annual appropriations) on radio, magazines and farm journals, was 20% bigger than last year for the same period. And everybody got bigger pieces than they got year before. The proportion of increase in advertising revenue was not, however, uniform. Advertisers divided their money thus: $66,478,000 to magazines (16% increase) $34,232,000 to radio (32% increase), $5,512,000 to farm publications (14% increase...
...Printer's ink figures do not include newspapers. According to Editor & Publisher, newspaper lineage (not advertising revenue) gained only 6.5% in half a year, due to a drop in automotive advertising during labored troubled months...
Base plot of And So-Victoria revolves around the attempts of the Duke of Cumberland to prevent Queen Victoria from coming to the English throne. Supporting villains are the whole House of Hanover, blacker than the ink that tells about them. Hero of the story, an Anthony Adverse type of character, is Christopher Harnish, whose sinister connection with Hanoverian royalty is first dangled before the reader on page 112, when it is discovered that his mother, a sister of George IV, secretly married her brother's illegitimate...
LIFE'S photographers are going to Life Camps this month to record how life goes there. They have a high mark of eloquence to shoot at, for Percy Leo Crosby put it all down in pen & ink years ago in the old Life with a single drawing of a tattered youngster gazing at a rural vista and saying: "Gee, it's so beeyoo-tiful I'd like to give somebody a sock...
TIME asked Dean Emeritus Wigmore for a reproduction of H. Thayer Campbell's pen & ink drawing...