Word: inks
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Dates: during 1930-1939
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When William Shakespeare was ready to write the story of Cleopatra, he needed nothing more than pen, ink, paper and his own lively genius. Three centuries later George Bernard Shaw required no more equipment for the same task. But when Paramount put Cecil Blount DeMille to work on this well-worn old tale, that old-time director could not even get started without $750,000, a majority of the unemployed actors in Hollywood, ten crates of real grapes by airmail from South America, an $800 history book and a month of conferences aboard his yacht. Last week, after four more...
...corset. The manufacturers promised to keep their prices on quality lines stable, if the retailers would do the same. They even designated how much profit the retailer should make-sometimes as high as 50%. Result was that, while other members of the clothing industry were foundering 1 the red-ink bog, the corset and brassiere makers marched quietly along at an amazingly stable pace...
...Ink. Ross put in $20,000, Fleischmann $25,000. First issue of The New Yorker appeared Feb. 19, 1925. Manhattan was distinctly unimpressed. Editor Ross had made the colossal mistake of starting to print his magazine before he had anything worth while to print. He could not write; he knew few writers. Inarticulate, impatient, fiercely temperamental, he could not quickly teach others the elusive quality of wit which alone would suit him. In two months The New Yorker's initial 15,000 circulation had dwindled to 8,000, and it was losing $8,000 a week. Every Monday morning...
...without accounts receivable; several weeklies have sold for $20,000 to $25,000. . . . You also mention the Humboldt County, Calif., perfumer who 20 years ago scented his advertisement. Dec. 8, 1927, The Oregon Statesman, then published by R. J. Hendricks, now editor-emeritus, put peppermint into its ink to add zest to its "slogan page" which, that issue, dealt with the growth of the peppermint oil industry in Marion County. The peppermint so scented the press ink fountains that the odor continued through the editions for several days...
...industrial district. It is linked to the editorial rooms by pneumatic tubes. The installation includes a 21-unit Hoe press similar to that of the New York World-Telegram. The press is driven by 56 motors, is fed by 63 rolls of newsprint and two six-ton tanks of ink. A normal edition of 250,000 copies (400,000 Sunday) is spewed out in considerably less than an hour. Since Buenos Aires is so far from the Canadian pulp market, La Prensa keeps on hand up to 7,500 tons of newsprint, enough to supply its needs for three months...