Word: inks
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Dates: during 1940-1949
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Radcliffe get a shot of the new Idler production technique last Monday night at the dinner table. Napkins, printed in red ink, announced, "In Cambridge it's "The Way of the World...
...trick had been turned before, but seldom with such lasting effect. To get out scented full-page ads plugging the "magical allure of Dana's Tabu perfume," printers at the Detroit News last week mixed 40 Ibs. of perfume oil with their printer's ink. The heady scent drifted out of the press room and into editorial and advertising offices, where it lingered lovingly on staffers' clothes and hair. The News ran its air-conditioning system full-blast but the smell hung on for two days. The disenchanted advertising manager grumped: "This newspaper plant smells like...
...Bellboys, erupted into the courtyard, banging pots and pans every time the expert let go. The musician, suspicious by nature and unaccustomed to dining hall food, decided that he was being poisoned. He was shipped back to Russia after a Stillman nurse found him drinking a bottle of ink for breakfast. This left no one with sufficient zvon-aptitude to shake Lowell's rafters, and today the bells are only set in motion on special occasions...
Then came another wonder. A small, light press printed text and pictures at 1,200 feet of paper a minute without any fluid ink or rollers. Said one publisher: "This looks like the beginning of a revolution...
...Black Ink. Before a year was out, Kamen, bolstered by the 1933 success of Three Little Pigs, had plastered the Disney label on $10 million worth of manufactured goods. After Snow White and the Seven Dwarfs (1938) the business became a landslide. The roster of licensees grew to resemble a bluebook of U.S. big business (it includes Standard Oil, Du Pont, General Mills, Armour meats, Life Savers). In Manhattan, Gimbels sold 2,000 pairs of Mickey Mouse sandals in one day; in Chicago, Marshall Field recently had a $10,000 day on $3 sweaters offering a choice of Mickey Mouse...