Word: inks
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Dates: during 2000-2009
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...your customers are putting rain checks in people's stockings." It's a tricky balance, and it affects the bottom line. Many e-tailers have abandoned all hope of profit in their race to win market share. "But if customer-acquisition costs are only part of the red ink," Sharma warns, "then your cost of doing business is too high or you're not charging enough, and you won't be able to survive." A lot of the reasons Amazon has done so well--bigger warehouses, superior customer service, low prices--have kept it deep in red ink. It will...