Word: inktomi
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...Microsystems, Daver worked closely with Sun's COO Ed Zander and helped position and brand the Solaris product line. Next, she became vice president of corporate communications and investor relations at gamemaker 3DO.After that, she served as vice president of marketing and investor relations at search pioneer Inktomi, acquired by Yahoo. At Inktomi, Daver helped build the company's marketing group, brand identity, and guided the company's public offering and buyout...
...After years of uncertainty about the business model for Internet companies, online advertising revenues have taken off. Google, the biggest search engine, booked a 118% increase in total 2004 revenue, to $3.2 billion, and Yahoo! has kept pace, jumping 120% to $3.57 billion (thanks in part to acquisitions of Inktomi and Overture). Semel's turnaround story: the once money-losing dotcom has become a thriving real-world business, with 399 million unique users this January and some $840 million in profit last year...
Meanwhile, onetime search leader Yahoo is spending a fortune on mounting a comeback. Yahoo bought Inktomi, a top-flight algorithmic search engine, in March for $235 million. In October it swallowed Overture, which specializes in so-called paid search (we'll get to that later), for $1.63 billion--while Overture was itself in the middle of digesting two recent acquisitions, AltaVista and AlltheWeb. The plan, as near as anybody outside Yahoo can make out, is to stitch all those disparate organizations into one huge Frankenstein's monster of a search engine that will strike terror into the hearts...
Yahoo currently partners with Google, but that deal may not last. "I expect them to dump Google," says Sullivan. "I'm surprised they've stayed with them for so long. Inktomi is perfectly capable of doing what they're using Google to do." (Yahoo, which once sank $10 million into Google, doesn't like to talk about its rival to the press; that's a tangled web.) All Weiner will say is this: "We are certainly going to be leveraging all of our in-house search assets to a greater extent...
...Yahoo it established itself early on as the most thorough search index of the Web. Digital and then Compaq tried to capitalize on the Top 10 traffic by adding "stickier" features such as subject directories and free e-mail, but that only created opportunities for new index companies like Inktomi, and now Google, to service the established portals - even while the attempts at a fuller AltaVista site floundered. MORE...
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