Word: inner
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Because their original prosperity came from hamburger stands in middle-class suburbs, McDonald's managers were at first reluctant to move into inner-city markets. But company executives say their first tentative steps in the '70s showed those fears to be unfounded. The policy practiced in the suburbs, which dictated that McDonald's stores reflect the communities in which they operate, was applied to the new urban markets. As a result, nearly 70% of McDonald's restaurant management and 25% of the company's executives are minorities and women, and so are about half its corporate department heads. This year...
...electrical engineer 19 years ago to stay with McDonald's, says the company's socially minded business practices have made the company stronger: "Our energy level and our understanding of the market today are much better because of the cultural diversity we have." He points out that in the inner city, where he grew up, they say, "If you talk the talk, you better walk the walk...
...through Maryland and on to the Illinois bottomlands and the high hills of Oregon where corn, soybeans, wheat and cotton are grown. The upheaval in the long, quiet reaches of U.S. farmland has gone largely unnoticed in the din of presidential politics, the cries of rage from the torn inner cities, and the turmoil abroad. But it may mean as much to this country as all the other changes taking place around the world -- or even more...
...self-styled "raptivist" who claims she wants to tear down the white system? Well, not all that unusual. The not-so- little secret of the recording industry is that hip-hop music is a source of enormous profits. For all the claims that revolutionary rap speaks for oppressed inner-city youth, its main consumers are affluent white suburban teenagers seeking to cloak their adolescent rebellion in a veneer of ghetto toughness. Some formerly impecunious ghetto youths have turned into millionaires by becoming rap artists. Not for nothing does Ice-T boast on his recent release Original Gangster that "William Morris...
...farther from the yard are the museums of natural history, located on Divinity Avenue. The Peabody Museum contains artifacts from ancient cultures around the world, and has a large collection on North, Central and South American Indian cultures. Its inner stairs are treacherous, but its artifacts are interesting...