Word: innovista
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Dates: during 2000-2009
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...streets in Germany where Nazis used to walk. These streets have changed a lot, so why not change your perception?" Advertisers - German ones, anyway - are applauding. "The British do not believe we can mock ourselves, so we have to show that we can," says Ralph Blome, manager of Innovista, a Hanover ad agency. His own suggestion: "A picture of a plate of Sauerkraut and the slogan 'We are Krauts - we are having a good time!'" You can already hear the plane tickets being booked...
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