Word: inns
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...spirit. The signature color was updated from forest green to a punchier yellow-green. The famous script now slants to the right instead of the left. "Handwriting analysis told us this was more forward-looking," says Amanda Yates of Interbrand. Yup, they analyze this stuff. Green bulbs illuminate Holiday Inns; blue beams shine up the walls of Holiday Inn Expresses. It's "an inexpensive way," says Scott Smith, also of Interbrand, "to make all that different architecture look cohesive." (See 10 things to do in New York City...
...Sala Grande at the Conservatory, tel: (39-02) 7621 1012, which has a slightly decadent air, as if it was a private sitting room. Afterward, I might drop into Bar Jamaica, tel: (39-02) 876 723. Opened in 1921, it was renamed after Alfred Hitchcock's 1939 film, Jamaica Inn. The haunt of writers and artists such as Piero Manzoni and Allen Ginsberg, it's a taste of the bygone, bohemian days of the Brera district...
Pity today's business travelers. They operate in an environment of painful budget constraints and calamitous conditions for air travel. But midlevel hotels like Hyatt Place and Hilton Garden Inn have responded by offering comfort, consumables and great value: complimentary cocktails, free wi-fi, better beds, 24-hour sundry shops and, of course, improved loyalty programs...
...Holiday Inn hopes travelers will be won over by all its new goodies: a cheerful but "kept-real" greeting as part of a new staff-training program, the scent of green tea and ginger in the lobby (as opposed to chlorine from the pool) and a sound track that includes Sting and Bruce Springsteen. And when you step into that room - surprise - a pillow-top mattress with crisp white triple sheeting, a flat-screen television, a bright bathroom with a starched shower curtain and upgraded amenities from Bath & Body Works. Stuff you'd expect to find at higher-priced outfits...
...really luxury hotels that Holiday Inn is chasing. It's your home. In the past decade, consumers have feathered their nests with duvets, technology and plush couches as prices have retreated. So if the hotel is your home away from home, IHG doesn't want you to be greeted by an old tube television if you own a flat-screen. It's the same idea with the bedding. "At home, we don't have heavy old-school floral bedspreads," says Kowalski. And travelers were never enthusiastic about the possibility that those bedspreads weren't washed regularly. Now everything...