Word: inserter
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...declined to review a lower court decision upholding a 1975 Federal Trade Commission order: the company must not only stop making the claim but specifically advertise that it is not true. In its next $10 million worth of Listerine ads-about a year's budget-Warner-Lambert must insert this statement: "Listerine will not help prevent colds or sore throats or lessen their severity." In the course of its review, which began in 1972, the FTC found that Listerine was no more effective in combatting colds than warm water. Doubtless Warner-Lambert will bury the admission as inconspicuously...
...south. The Times opened a 26-member editorial office there, committed an estimated $1.5 million to its first year of operation, rented additional office space for 60 circulation employees, installed 1,000 newspaper vending machines around town, and began printing 71,000 copies of a 24-page daily insert of mostly San Diego news (circulation and pages are expected to drop this week...
...tolerant, devoted doctor, et al--are stock, but Slade fuses each of them with life. As a one-time writer of sit-coms (over 100, it is reported), he must have learned how to play around with stereotypes, searching for that one little crack of humanity in which to insert his fingers, opening the character up. Scottie's business partner, for example, is a huggable, Jewish, Lou Jacobi-type (warmly played by A. Larry Haines), the character who kids in plays always call "Uncle Lou" or "Uncle Irving." The sole function of this fellow is usually to mouth exposition...
...Eric R. Cosman, and colleagues at Boston's Beth Israel Hospital have now constructed a remarkable sensor that warns of pressure increases by means of radio telemetry. As the investigators explain in the Journal of Neurosurgery, they drill a small hole in the patient's skull and insert a piston so that its base rests on the brain's outer casing. Built into the piston is a miniature induction tuner. If pressure inside the cranium increases, it pushes the piston up a fraction of an inch, thus transmitting a signal to the telemetry receiver at the patient...
...penal system." Then, within 40 years (1769-1810), Western reformers over threw the penal catechism. An "art of un bearable sensations" gave way to "an economy of suspended rights." But Foucault argues that the real aim of the change was "not to punish less, but to punish better ... to insert the power to pun ish more deeply into the social body...