Word: insertion
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Dates: during 1960-1969
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...another third into a TV campaign showing a 1960 film with Eisenhower extolling Lodge; the last is spent for miscellaneous items-and with a miscellaneous organization, there are plenty of these. Money is so scarce that when the girls forget to stuff an envelope, they carefully pry it open, insert the literature quickly, sit on the envelope to make it stick again. Yet the whole thing is done in a blithe-spirit fashion. Among Grindle's instructions to volunteer helpers: "It is a happy campaign. Smile and be pleasant. We think that's terribly important-that...
...different coils do different jobs. When the end of a metal tube is inserted into the doughnut-shaped coil, it can be shrunk tightly around any insert such as a plug or a threaded fitting. To expand a metal tube, a cylindrical coil is pushed inside it. A flick of the switch, and the tube expands to bind itself solidly to whatever surrounds it. To stamp a flat piece of metal with a pattern, a trademark of elaborate lettering, the metal is placed between a flat coil and a die. When the coil is activated, the opposing magnetic field...
Breaking Down Gauguin. With jigsaw-puzzle patience, he paints, stretches, and inserts separate canvases within larger paintings, such as his Dyce Head, which goes on view next week in Manhattan's Howard Wise Gallery. Slight variations in the insert's edges lend solidity and weight to the overall emblematic energy of his image. Ortman intends the circles, squares and triangles as external symbols; the results are bright shields of canvas, heraldry for a modern machine...
...Quai. Novelist Remain Gary and Playwright Jean Giraudoux were foreign service officers; Poet St. John Perse (actually Alexis Leger) rose to the No. 2 post at the Quai; and Stendhal wrote The Charterhouse of Parma while in the diplomatic corps. Richelieu once effortlessly composed a 500-line insert for Corneille's verse drama, Le Cid, to replace a passage of the author's that Richelieu thought in bad taste...
Gwaltney mustered a dozen like-minded alumni editors to produce "American Higher Education," a 32-page insert that 154 magazines snapped up in 1958. Next year the editors got a Carnegie grant of $12,500 to finance "The College Teacher." When 249 schools bought that one, they returned the money unused. Forming a nonprofit corporation, they went on in 1960 with "The Alumnus"-reaching 2,858,000 readers in the process. This year's insert on academic freedom, written mainly by Gwaltney, is a balanced study of professorial rights and duties that asks alumni for "understanding...