Word: insightexpress
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...know whether his customers were having problems creating their home pages. As recently as last November, he would have had little choice but to wait while a market-research firm surveyed users in order to put together a report he might read two months later. Instead, he turned to InsightExpress, the country's first fully automated online market-research service. Within a few hours Olstrom learned from it that some new customers were finding the directions for uPublish! hard to follow. "We were able to make changes immediately," Olstrom says. Presto! Instant consumer satisfaction...
Interactivity has long been touted as the Internet's most important feature. But only now is that asset being mined by one of our consumer society's most important industries, market research. New tools being provided by companies like InsightExpress seem certain to change the way research is done, as well as broaden the pool of those who will benefit...
...Before InsightExpress launched this fall, most of the $5 billion spent annually on market research in the U.S. came from the coffers of huge multinationals like General Motors and Procter & Gamble. A project might cost at least $25,000 and take months to complete. Conventional research firms like Market Facts go through a process that typically involves research design, approval from layers of management, the creation of a survey, selection of a sample population and analysis. By contrast, an InsightExpress survey costs only about $1,000 and takes just a few days. The service provides its clients with survey templates...