Word: insigniaed
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First, make textbook lists public. As of now, all students inevitably find themselves forced to buy at the Coop. Although some humanities textbooks are available at other bookstores, science textbooks can rarely be found elsewhere. Notebooks, pens, and other non-essentials--even Harvard insignia clothing--exist at other stores in the square. But the Coop has a virtual monopoly on textbooks, the fundamental item in every class, and prices them uncompetitively. If other bookstores had access to these lists, students would get better deals as numerous bookstores vied for their attention...
Undergraduates looking for the perfect gift to bring home for the family often choose items bearing Harvard's name, a trend that means booming business for vendors carrying items emblazoned with the University's insignia...
...Coop yesterday afternoon, even as the weather kept locals at home, the insignia department still bustled with holiday shoppers...
Many students report that Harvard insignia gifts please their recipients...
Christopher R. Stump, a second-year Divinity School student, says that he avoids insignia gifts entirely, even though he does most of his shopping in Cambridge before heading home for the holidays...