Word: insigniaed
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Murphy found what he was looking for with the Champions Shop, which sells items with the Harvard insignia to eager tourists, parents and students. Insignia merchandise sold well even before Murphy created the Champions Shop. The shop's sales figures for the past year promise to be even better and should take some of the sting out of losses sustained by the notoriously unprofitable textbook department...
...United Daughters of the Confederacy had had their way with the Senate in the past. Four times this century the Senate had renewed the patent on their insignia, which includes the seven-starred Confederate flag -- an emotional symbol that continues to divide blacks and whites in the South. But in May the Judiciary Committee decided against renewal. And when Senator Jesse Helms, a proud son of the South, sneaked it in as part of a larger bill, he learned that he wasn't the only one who felt passionately about the Civil...
...Harvard insignia sweatshirts have been the store's most popular item, as they are at the Coop, along with shirts and hats...
Coop President Jeremiah P. Murphy '73 said Commencement week doesn't beat early September, book-buying period, in sales volume, but it is peak season for the insignia items...
...could corner the prodigious T-shirt market by printing up some witty combination of the Harvard crest and skeletons, roses, and/or Uncle Jerry. As we all know from the overabundance of pencils, underwear and ovenmitts bearing the Harvard insignia at the Coop, the "Veritas" greatly enhances the value and desirabltity of any item. These T-shirts would sell by the thousand at a huge profit for the U.C. The money would continue to roll...