Word: insigniaed
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...setting could not have been more appropriate. Representations of the fabled molecule abound at the campus-like laboratory, which Watson calls "the University of DNA." Twisted, twin-strand, DNA-like designs border the ceiling of the auditorium and circle the lab's ubiquitous CSH insignia. A delicate steel model of the molecule sits in the auditorium lobby, and a DNA rendering hangs from the wall behind Watson's desk. The laboratory's lofty bell tower is not exempt. Each of its four sides is labeled with a letter representing one of the four nucleotides that constitute DNA's code letters...
...consequence of letterform democracy typography now tilts in a direction that conservative designers of the last century would abhor. Faddish fonts dominate the media for a few months, than grow obsolete. Last year you could find Adobe's "Lithos," "Industria," and "Insignia splashed across potato chip bags, MTV, HBO, and the ads in this newspaper. It becomes possible to date to document by the type it contains. "windsor? So woody Allen, so '87. Copper plate?. Already retro by the summer of 1992. "Arcadia?". Late November 1991. "About Faces" contain non of these...
According to Joyce Brinton, director of the Office of Technology and Trademark Licensing, the university must approve any use of the Harvard insignia. "If companies want to use the insignia mark on trademarked goods...we have licensing control," she says...
...usually requests for the Harvard insignia aren't so exotic, says Brinton. Often stores wish to sell clothing, school products or household items with the official Harvard stamp on them. These types of requests are generally approved, she says...
However, she was unable to specify the legal control the University has over the Harvard name when unaccompanied by the official insignia...