Word: insigniaed
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...ASUCLA is one of the largest student stores in the country (second only to the Harvard Coop), selling everything from textbooks to groceries to UCLA insignia wear and providing services such as a travel agency, a restaurant, and a bowling alley...
Prestige plays a primary role in the sales of a few big name insignia products like those of Harvard, Princeton, and Stanford...
Another contributor to increased sales has been the expansion of insignia product lines. UCLA's "Bearwear" department stocks 30 different T-shirts and 15 different sweatshirts, said an official at the store...
...Insignia items are even more popular at smaller schools, said Christine O'Brian, assistant merchandise manager of Brennan College Service, which manages many college stores in the Northeast. She said students at large schools do not feel as much allegiance to their alma maters as their small college counterparts...
While traditional sweatshirts are undoubtably the most popular insignia item--sweats make up 40 percent of all Stanford insignia sales--many unusual items have been emblazoned with college emblems...