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...recent star-studded premiere was the final, pre-opening salvo of the Walt Disney Co.'s months-long campaign to sell Japan on the idea that Pearl Harbor is merely a love story and not a fateful chapter in a misguided war effort. Japanese ads for the movie insist, "the world awaits with bated breath." The world probably doesn't much care, but Disney is using its formidable marketing resources to convince Japanese moviegoers they should. After a critical drubbing and a disappointing box office in the U.S., Disney is hoping to rake in close to $100 million...
...That explains the contorted strategy of marketing the film solely as a love story. Japanese billboards for Pearl Harbor insist it is just like Titanic, a colossal hit that raked in $225 million in Japan, whose film fans tend to love action-packed adventures with romantic leads. The trailer shown in Japan is vague about who the enemy actually is, cutting out close-ups of grim-faced Japanese soldiers heading off to bomb Hawaii that are shown in trailers elsewhere. A 14-page spread on the movie in the fan magazine Pia never even mentions Japan's involvement...
...Condit being treated as a murder suspect, though there is no murder investigation at this point, and the police insist that he isn't a suspect...
...what of those who say there is something in the air? Some medical research suggests not. In a 1996 editorial, the New England Journal of Medicine stated flatly that "during most commercial flights today, cabin air is remarkably clean." Airlines generally insist their air is neither polluted nor unhealthy. But in January, British Airways admitted to a problem with its fleet of Boeing 777s after crew members reported a high incidence of nausea and fainting. Poor air distribution led to still pockets of air forming at head height in parts of the airplanes, says BA, forcing some staff to work...
...management expects to halve them this year en route to breaking even in 2002. Finally, some grudging respect is coming Phoenix's way. "I'll give them their due," says Graeme Maxton, of the automotive industry consultants Autopolis. "I didn't think they'd last this long." Rover executives insist their five-year turnaround plan is working, and cite sales figures as evidence: the company moved 205,000 cars last year, exceeding its goal by 5,000. And while sales are projected to dip to 187,000 cars this year, the company says it expects that number to rebound...