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...following much the same formula that Toyota used decades ago to overcome its "cheap Asian import" stigma and become one of the world's most respected brands. When Hyundai first entered the U.S. market in 1986, its Excel sedan?an econobox with a $4,995 price tag?was an instant hit with frugal buyers. But customers soon discovered they were getting what they paid for: Excels were prone to quality-control problems and frequently needed parts replaced. Sales tanked, and Hyundai became a laughingstock. In 1998, Late Show TV host David Letterman listed his "Top 10 Hilarious Mischief Night Pranks...

Author: /time Magazine | Title: Hyundai Revs Up | 4/18/2005 | See Source »

...Instant celebrity did not ruffle the six-month-old cover girl. But her parents, William and Kathleen Harap of Queens Village, N.Y., were both elated and surprised. As Lisa's mother Kathleen, 32, said last week, "We thought the photographs were just for a story illustration, not the cover. Then weeks and weeks went by. When the issue came out, we nearly missed...

Author: /time Magazine | Title: A Letter from the Publisher: Aug. 12, 1985 | 4/18/2005 | See Source »

...went to see it at his office, and I was surprised at my own reaction. I looked at it, and I cried--like my grandfather had cried with the flag--and I knew in an instant that I would wish to buy it. I knew in that same instant that I would never just hang it on the wall in my home and that, if I could get it, I would find a way for it to travel...

Author: /time Magazine | Title: Love of Country | 4/17/2005 | See Source »

...decade ago, while Jenkins was working at the Harvard Coop, he conceived the idea of a comedy venue that feels like “a comedian’s club that lets the audience come in.” In its initial years, the Comedy Studio did not gain instant success, with audiences numbering as few as six. Nevertheless, Jenkins refused and continues to refuse to advertise, in order to maintain the more cloistered aura of a comedian’s club...

Author: By Beau C. Robicheaux, CONTRIBUTING WRITER | Title: THE HOT SPOT: The Comedy Studio | 4/15/2005 | See Source »

...cream parlor, I would debate the merits of mint chocolate chip versus strawberry as my siblings effortlessly rattled off their orders. When the smiling eyes of the scooper fell on me, I would hurriedly deliver my decision—wondering even as I ordered whether the instant I tasted my choice I would suddenly yearn for a fruitier flavor...

Author: By Wendy D. Widman, CRIMSON STAFF WRITER | Title: Life is an Ice Cream Cone | 4/14/2005 | See Source »

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