Word: instantness
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Dates: during 2000-2009
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...traditional Polaroid film. They founded a company named Impossible, leased a small building on the site of the closed Enschede plant, secured some key production machinery and hired nine former Polaroid employees to come up with new formulas for both a monochrome and a color version of the instant film. The new films would have unique characteristics but still maintain some of the best bits of Polaroid, like the square shape, the white frame and that familiar warm chemical smell. Since then, the impossible has become the highly likely. "Two weeks ago, we cleared the last of about five major...
...Still in the experimental stage, Impossible's instant pictures have a look that's reminiscent of the early days of photography, "but this will be part of their charm," says Kaps. While the company is still in negotiations with Polaroid over the use of the Polaroid name, it has been given permission to make film that will work in Polaroid cameras. The trial monochrome version of the film will go into production at the end of October and, if all goes according to plan, should be available to the masses in time for Christmas, "before people start to throw away...
...Building on his growing empire - Kaps also runs Polanoid.net, the Web's biggest Polaroid community, and the Polanoir gallery Polanoir.com in Vienna - Kaps is hoping a new instant camera will go on the market in 2010, to be built by a partner company (he won't reveal which just yet). "It will be high quality rather than a mass product, with a good lens and manual focusing," he says...
...seems there's still a market for instant pictures. "Polaroid cameras and film were becoming more and more popular with our customers, and we were disappointed when we found out last year that Polaroid was to cease manufacturing film," says John Buckle, bookshop manager at the Photographers' Gallery in London. "People like the look and feel of Polaroid analog photography. They have a retro look with lovely colors compared with the often bland look of digital photography. [Instant pictures are] also sociable, allowing for the sharing of a real photograph rather than just a small image on a screen...
...photographers and the international media. "It has been unbelievable," Kaps says of the response. "If we are successful, then this has wider implications. We are no art project, not a venture of some madmen - we want to be a thriving business for at least 10 years." Which should give instant-photography lovers plenty to smile about...