Word: instantness
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...this is not a story of instant gratification. Even on a more mundane level, you don't get instant gratification with the iPad. By the end of that night, I decided to rent a couple of movies. But you can't just do so and watch in an instant. Forty-five minutes after ordering the director's cut of Donnie Darko, I gave up and went to sleep, letting that movie and Dune (yes, I'm a geek) download throughout the night. But you know what? After the dark night passed, joy came in the morning. Me and my iPad...
College students are known for their ability to survive on instant noodles, toast and a shoestring budget. But recently, some students in Ireland have gotten particularly desperate. "I have heard from students who have lived on biscuits stolen from the chaplaincy in their college for a week, students who have lived in their cars for months," says Hugh Sullivan, education officer at the Union of Students in Ireland, a group that advocates on behalf of more than 250,000 students across the country...
...great restaurant just opened - or maybe it's a club, or a Broadway show - and everyone's raving about it, but nobody can get in. Movies, though, are the people's entertainment; Hollywood exists to give its vast audience instant gratification, to have enough screens for all the masses to attend the big new movie on its opening weekend, in its optimum format. You want to see the new hit film? No problem. Theater exhibitors will increase the number of screens showing it. Buy a ticket and walk...
...There's a negative way of saying that," says Schiller, "and a positive. 'Oh, it's just a big iPhone ... boo!' or 'Hey, it's like a big iPhone ... cool!' Luckily, millions of people have those, so there is an instant ease and familiarity when they first encounter the iPad. As for everything else, it's not about the features - it's about the experience. You just have to try it to see what I mean." (See the iPad up close at Techland.com...
...That is not strictly true, but giving up the iPad felt a little like that. I had been prepared for a smooth feel, for a bright screen and the "immersive" experience everyone had promised. I was not prepared, though, for how instant the relationship I formed with the device would be. I left Cupertino without an iPad, but I have since gotten my own, and it goes with me everywhere...