Word: instants
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Dates: during 1950-1959
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...Coffee (instant) and a white cake (made from ready-mix) and ice cream topped off the meal. Mrs, Holstein's harvest from husband and guests: a burst of praise (spontaneous) for her "home-cooked" meal. Such jiffy cooking would have made Grandma shudder, but today it brings smiles of delight to millions of U.S. housewives. The remarkable rise of "conven-ience" or processed foods-heralded by the slogans "instant," "ready to cook" and "heat and serve"-has set off a revolution in U.S. eating habits, brought a bit of magic into the U.S. kitchen. It has freed the housewife...
...than 1,000,000 it employs and the 373,000 retail stores it serves, the industry has changed itself completely to lead, cheer and consolidate the revolution. Canned goods are still the old and tested convenience foods, but such startling gains have been made by mixes, frozen food and instant drinks that one in every three of the time-and labor-saving products was unheard of only ten years...
...from oven to table to trash can. The number of frozen-food packers has grown from 750 in 1949 to 1,100; the dollar value of frozen foods has jumped more than 2,700% to $2.7 billion. Almost one in every three cups of coffee is now made with instant coffee. Postwar sales of prepared baby foods have grown some 230% to a quarter-billion-dollar industry, and sales of cake mixes and other prepared mixes have more than doubled to $253 million...
...average new supermarket now devotes 80 ft. of space to frozen foods, carries as many as 100 different cake, cookie and biscuit mixes, about 50 kinds of baby food, shelf after shelf of quick rice, instant salad dressing and other jiffy goods. The housewife can buy her frozen potatoes whipped, French fried, crinkle cut, hashed, creamed, diced, stuffed baked, escalloped, puffed, pattied, rissoléd-and home fried. She can pick up scores of different frozen complete meals, buy dozens of frozen vegetables from peas (the favorite) to chives, soups that run from tomato to wonton...
...barbecue smoke in roll-on bottles, horseradish whip and garlic whip in Aerosol cans. Libby, McNeill & Libby is experimenting with Aerosol cans of mayonnaise and cake frosting. Oscar Mayer has just put on sale a complete pizza mix in a tube; National Dairy this fall began selling liquid instant coffee in an Aerosol can. Seabrook Farms and others put out casserole dishes in plastic bags that can be tossed whole into a pot of water, cooked and served. Before long, Tropicana will introduce concentrated orange drink in an Aerosol can that automatically dispenses a teaspoon at a time for mixing...