Word: instants
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Dates: during 1970-1979
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...lefthander was still feeling his way through the first set, playing well but not brilliantly with the deft, almost effortless touch that is the trademark of his game, when suddenly it happened, and in an instant, there he was again?Peck's bad boy of tennis. After blowing a key shot, John McEnroe hurled his racquet. The offending piece of equipment landed at the feet of McEnroe's surprised opponent, Hie Nastase, the acknowledged prince of the tennis temper tantrum...
...cookies tough, belonged to a teen-age girl from New York City, born Betty Perske and metamorphosed by Hawks and Warner Bros., publicity department into Lauren Bacall. She was the kind of sex symbol a fella could swap wisecracks with and then bring home to Mother. She became an instant addition to the fantasy lives of American males when she huskily told Humphrey Bogart in To Have and Have Not, "If you want anything, just whistle...
...American public does not think of teachers as vital to daily life because they don't deliver instant results. We pay off truck drivers, longshoremen and railway workers with fat increases because we want our goods delivered now, and because it's good business. But when it comes to education, we think there is no profit to reap...
...surprised to find his declaration taken literally. Only eleven days after the ghastly events in Guyana had been disclosed to the world, two paperbacks with $2.50 price tags hit the stands: Bantam's The Suicide Cult and Berkley's Guyana Massacre. Produced by teams of journalists, the "instant" books, as they are known in the trade, feature photographs, background chapters on the Peoples Temple and firsthand accounts by reporters who had accompanied Representative Leo Ryan on his fatal journey...
...record and interpret dramatic world events? Profits, it so happens, are likely to be marginal, given the extra shipping, printing and overtime costs that result from speeding up production. In the case of Bantam's Guyana special, these costs amounted to a high five figures. A majority of instant books break even, but some-notably The President's Trip to China and The White House Transcripts-were financial failures, with returns as high as 60%. The Pentagon Papers was their biggest success, with 1.66 million in print. "It is a high-risk venture," admits Stuart Applebaum, Bantam...