Word: instants
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Dates: during 1970-1979
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Though the United Nations maintains 16 camps for the 101,000 Indochinese refugees in Thailand at a cost of $11.5 million a year-$9.9 million of it provided by the U.S.-many would-be migrants are subject to cruel exploitation the instant they reach Thailand. All refugees arriving in the country, whether by sea or land, are considered "illegal entrants" and are fined up to $75. Those who cannot pay are often jailed, sometimes in open-air cages...
...film that attempts to prove that Mae is right-that she really does look 22-and that all the mirrors in the world are wrong. The result, Sextette, is one of those movies rarely seen these days, a work so bad, so ferally innocent, that it is good, an instant classic to be treasured by connoisseurs of the genre everywhere. It was released in Los Angeles in March but failed to win an audience. Now, says Co-Producer Robert Sullivan, he is looking for a distributor who will promote it nationwide as "a high-camp movie for everyone...
When Kodak plunged into the instant market two years ago, it seemed to have a chance to win top spot. Within a year it captured a third of the fast-growing market−but then went no higher. Polaroid came out with its $39.95 OneStep to challenge Kodak's identically priced Handle. Though both cameras were immediate successes, accounting for more than half of all instant-camera sales, the OneStep outsold the Handle by about 2 to 1. The OneStep has a motor that instantly ejects the print after exposure, while the Handle must be cranked before the print...
...clash between Kodak and Polaroid has done much to expand the market. Polaroid spent about $30 million and Kodak $20 million in advertising for instant photography last year, and in the process won many new converts. One result: Polaroid is now selling more cameras than before Kodak elbowed in. During 1975 Polaroid shipped 3.5 million cameras in the U.S., v. 4.5 million units last year, and plants are working three shifts to meet a large backlog of orders. As for Kodak last year, says President Colby H Chandler: "We sold more than 2 million Handles−all we could make...
...instant market is attracting the covetous glances of other firms. Japan's Fuji Photo Film may show off a new instant camera later this year. Other firms, too, are developing instants. Though al] this activity will spur sales, both Kodak and Polaroid may find that holding on to their market shares could become increasingly tougher...