Word: instants
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Dates: during 1970-1979
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Will governments fall? Can the Commies beat the Capitalists? Will the U.S. sweep the Nobel prizes two years in a row? Tune in ABC for the Super Bowl of news and instant replay on the Coup-of-the-Week...
...made the ascent? "It was a personal challenge," he said, "a challenge to my ingenuity." The trade building, Willig said, "was very appealing. Very vertical." Confronted by his talent, temperament and instant popularity, New York City soon surrendered and canceled the $250,000 suit. Instead, said Mayor Abraham Beame, the city would settle for a fine of $1.10-a penny for every floor...
...substitutes, additives and extenders to take the sting out of coffee prices. General Foods, the biggest U.S. coffee roaster (Maxwell House, Yuban, Sanka) is test marketing a new brand, called Mellow Roast, that is a combination of coffee and other ingredients -46% wheat, bran and molasses in the instant. Mellow Roast ads not only stress low price (about $2.90 for 8 oz. of instant) but also maintain that the additives yield "a delicious coffee taste without the bitterness" of the real thing. Nestle's entry in the field, which goes by the tongue-twisting name of Sun Rise Instant...
...morning, someone phoned in a bomb-threat to Eliot House. Every resident of the House piled out of his or her bed and into the courtyard, as those nightmarish klaxon-horns which double for fire-alarms resounded through the rooms. Everyone left, that is, except me. I became, that instant, the first non-drugged person in history to sleep through a bomb-threat, and those god-awful foghorns, one of which is in my own bedroom. What eventually woke me up? The phone, of course--my roommate called the room to see if I was still in there...
Neither adjective can be applied to Roone Pinckney Arledge. Born 45 years ago in Forest Hills, N.Y., he graduated from Columbia, worked briefly at NBC and was hired as a sports producer by ABC in 1960. Since then he has brought such innovations as instant replay, hand-held and isolated cameras, directional and remote microphones. He is responsible for the successful Wide World of Sports and for Howard Cosell, a little-known New York attorney when Arledge hired him in 1965. In the first quarter of this year, Arledge's programming gave ABC the seven top-rated week...