Word: instants
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Dates: during 1980-1989
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...those aching to be partaking in the instant history of a new finger on the nuclear button, the new hammer banging the Soviet sickle. Thomas G. Butson of the New York Time's instant-biography of Mikhail S. Gorbachev will come not second too soon...
...some similar force of instinct and understanding--maybe Chess Grand Master Bobby Fischer would know about this--they see and play the game several moves ahead of the moment, comprehending not only where everything is but also where everything will be. Shown a photograph of a nondescript instant on the ice, Gretzky can replace the unpictured performers here and there about the periphery and usually recall what became of them the next second. Glancing at the basketball photo in the morning paper, Bird's automatic thought, essentially a reflex, is to note approximately what time the photographer had to snap...
...they have never sold particularly well. But Human Edge recently came out with a $50 program called Mind Prober that took the concept out of the boardroom and into the boudoir. When supplied with a few dozen descriptive adjectives about an individual, Mind Prober will concoct an instant character analysis that includes a report on his or her romantic attitude. Backed by some come-hither ad copy ("We'll get you into her mind. The rest is up to you"), the program quickly climbed into the software best-seller charts...
...slight cherry flavor. Coca-Cola's current Pepper-type offering, called Mr. Pibb, has done poorly. This time the company hopes to ensure its new product's success by using the Coke label. It learned the magic of that name in 1983, when its diet Coke became an instant...
...arbs, however, can lose fortunes in an instant if a merger agreement falls apart. These dramatic wins and wipeouts have earned arbs a reputation as Wall Street's most daring investors. Says Daniel Tisch, an arb for Wall Street's Salomon Brothers: "You can't be 100% sane to sit here and, based on 20 words on the Dow Jones wire, risk $10 million to $15 million...