Word: instants
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Dates: during 1980-1989
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...cutting edge of shoe science, Nike and Reebok are engaged in a battle that is based on thin air. The Air Nike line of basketball shoes, which contain pockets of compressed gas in the soles to provide cushioning, became an instant hit two years ago when transparent plastic windows were added to show off the air cells. The most popular model is the Air Jordan (price: $110), named for Chicago Bulls superstar Michael Jordan, who receives an undisclosed royalty for each pair of shoes sold. This year Reebok is fighting back with its Energy Return System, found...
...lambada, a sensuous dance that sets the pelvis-to-pelvis physicality of Dirty Dancing to a steamy Brazilian beat. Spawned on the northeast coast of Brazil, the lambada has swept through France this summer. A soda commercial showing young bodies entwined in a lambada frenzy was an instant hit, and Lambada, a song that served as the ad's sound track, has sold more than 1 million copies...
...little love has changed, with all its harsh geometry of triangles and unrequited passions; nor do we have any difficulty recognizing its evergreen cast of characters: the impatient suitor trying to persuade his girl to let him share her bed, the fair-weather swain shifting in an instant from rhapsody to rancor, the lovers plotting to escape a tyrannical father (only to find that they cannot so easily escape themselves). Puck, we realize, would make a dream host on The Love Connection, and the rude mechanicals, rehearsing "most obscenely and courageously," would surely be an instant hit on prime time...
...most interesting movement to limit speech is directed at defamatory utterances against blacks, homosexuals, Jews, women or other stigmatizable groups. It took no Terry Rakolta of the left to bring about the instant firing of Jimmy the Greek and Al Campanis from sports jobs when they made racially denigrating comments. Social pressure worked far more quickly on them than on Married . . . With Children, which is still...
...Esso, as Exxon was then called. As a third mate, he earned $24,000, extraordinary pay for a young man starting out in 1968. Hazelwood, who by then preferred to be called Joe, reported for duty on the Esso Florence in Wilmington, N.C. His seafaring instincts made an instant impression. "Joe had what we old-timers refer to as a seaman's eye," recalls Steve Brelsford, a retired Exxon captain and Hazelwood's first boss. "He had that sixth sense about seafaring that enables you to smell a storm on the horizon or watch the barometer and figure...