Word: instants
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Dates: during 2000-2009
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...film factory in the Dutch town of Enschede shut down in June 2008, it seemed to signal the end for one of the most ingenious and iconic innovations of the 20th century. Almost 60 years after American inventor Edwin H. Land sold the first Model 95 of his new instant-picture camera in Boston in November 1948, the troubled Polaroid Corp. halted its cassette-film production for good. Demand was still relatively high - the plant churned out 30 million cassettes in 2007 and 24 million in the first half of 2008 - but the plant had run out of its allocated...
...attending the factory's closing ceremony had other ideas. Florian Kaps, an Austrian entrepreneur and Polaroid enthusiast, and André Bosman, until then the engineering manager of the Enschede plant, met by chance on that fateful day. Together they decided to find a way to bring instant photography back to life. (See "Who We Were: America in Snapshots...
...quickly agreed that there was a great market opportunity for a new instant film," remembers Kaps, who switched tracks after getting a biology Ph.D. to enter the retro-photography business. First he worked as an executive with the Lomographical Society, founded in Vienna in 1992 to celebrate the Russian Lomo camera, a very basic snapper that conquered some bohemian corners of the West after the fall of the Berlin Wall. Then, four years ago, Kaps fell in love with Polaroid and founded a company specializing in selling equipment for analog instant photography. An official partner of Polaroid, the company still...
Once we got to the villages, the culinary customs started to get even stranger. Our first morning in the homestay, I was handed a plate of peanuts for breakfast. Legumes and instant coffee? Not my favorite way to start the day. Some of my friends brought jam to their families as a gift, and on their second night, found themselves extending their hands to be served a spoonful of it to eat plain...
...days - like, until yesterday - movie studios judged the success of their big pictures by how much they grossed on the opening weekend. But in the age of Twitter, electronic word-of-mouth is immediate, as early moviegoers tweet their opinions on a film to millions of "followers." Instant-messaging can make or break a film within 24 hours. Friday is the new weekend...