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...other words, it wasn't just about the beer. Early on, for example, Hindy, a former newspaper reporter, called legendary designer Milton Glaser (best known for his I ? NY logo) every day for weeks to persuade him to create their logo. Glaser's name lent them some instant cool, and that distinctive B is now a familiar New York City signpost. When distributors balked at selling tiny lots of their beer, Hindy and Potter drove the trucks themselves and found salesmen who would patiently teach bar managers and convenience-store owners about specialty beer. They even started distributing rival...

Author: /time Magazine | Title: Beer Buddies | 2/7/2006 | See Source »

Nielsen Media Research is the gold standard in ratings for television programming and the backbone of more than $60 billion in TV advertising. CEO Susan Whiting has a courtside seat to epic change, as the industry tries to fit into the era of iPods, TiVos and instant messaging. She spoke with TIME'S COCO MASTERS about her need to know what you watch, for how long, on what--and, now, what you've bought...

Author: /time Magazine | Title: CEO Speaks: The Rating Game | 2/7/2006 | See Source »

...Chief among these unresolved details is the pressing issue of how and when to transition from the Core Curriculum to the new system. Because of the deficiencies of the Core and the ostensible simplicity of a transition, the best course of action for current students is “instant implementation”—getting rid of the Core and moving all students to the new distribution system by next fall.The debate mainly concerns the recommendations of the Committee on General Education, which Dean of the Faculty William C. Kirby recently announced would be brought before the Faculty...

Author: By The Crimson Staff, | Title: Instant Improvement | 1/31/2006 | See Source »

...what: I believe mysticism is a very serious endeavor. One must be equipped for it. One doesn't study calculus before studying arithmetic. In my tradition, one must wait until one has learned a lot of Bible and Talmud and the Prophets to handle mysticism. This isn't instant coffee. There is no instant mysticism...

Author: /time Magazine | Title: 10 Questions for Elie Wiesel | 1/22/2006 | See Source »

...Some professors have suggested “instant implementation” for the new distribution requirements, meaning that students starting with the Class of 2007 would have the choice between completing the requirements of the Core or fulfilling a simpler distribution system. But the Faculty has yet to formally discuss that proposal...

Author: By Evan H. Jacobs, CRIMSON STAFF WRITER | Title: Kirby Outlines Review Schedule | 1/22/2006 | See Source »

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