Word: instinet
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Dates: during 1970-1970
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...heart, Language becomes harried, tense, abusive, combative. There is no business like the business of perpetuating business, which now even trades on-cynicism and malaise, feeds on the very psychological damage it inflicts. Protestant, capitalist America has made a desert of our language, depriving us of the will or instinet for metaphor, for symbol, for the invincible liberty of the perfect word...
...Offensive vice-president Powlison felt that the team's experience would greatly enhance the squad's scoring potential. "Whereas last year's team played mostly by memory and instinet, this season's squad has the practice and conditioning to create a real powerhouse," Powlison said...