Word: instrumentality
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...author insists he doesn't study buyology, which he defines as "the multitude of subconscious forces that motivate us to buy," to help companies launch nefarious marketing schemes. Rather, he says, "my hope is that the huge majority will wield this same instrument for good: to better understand ourselves--our wants, our drives and our motivations--and use that knowledge for benevolent, and practical, purposes." Well, maybe. But then again, he has nothing to sell...
...Appeal to Reason” is adorned with the post-apocalyptic silhouettes of ruined cities, a few left-wing movie recommendations, and a quote from Pablo Picasso—“No, painting is not done to decorate apartments. It is an instrument of war.” Rise Against is at war. They have drawn the lines of battle, chosen the side of the downtrodden, selected their weapon of choice, and illustrated the stakes—namely, everything. Even from the packaging, it’s apparent that Rise Against has no qualms about mixing their two passions...
...voice, of course--cracking in the verses and lubricating the choruses of "Tears of Joy"; drolly channeling Tammy Wynette to Elvis Costello's George Jones on "Jailhouse Tears"--but the critical decision was to make this a guitar-dominated album. It's not just that it's the warmest instrument in rock, country and blues (Williams' favorite playgrounds) but that Doug Pettibone is the best unknown guitarist in all three. On song after song, Pettibone's six-string acts as Williams' adoring foil, flirting with her between the lyrics on "Circles and Xs," replying with great gusts of seduction...
...Sept. 29, NASA announced that a laser instrument aboard the Phoenix lander, which touched down north of Mars' arctic circle last May, had spotted snow falling through the planet's frigid sky. Martian snowfall isn't like earthly snowfall; this descended from some 2.4 miles (4 km) up and appeared to vaporize before it reached the surface. Still, the picture that Phoenix is painting is of a meteorologically dynamic world, one not only with occasional flurries but also with clouds and fog forming at night in addition to the famed Martian winds...
...your major allies has been the advocacy group The National Alliance on Mental Illness (NAMI). Tell me about how you first got involved with them. The Alliance has been the instrument of many, many good things. Our daughter was 17, going on 18, when she began showing symptoms of [schizophrenia]. We started stopping by their meetings after work and we quickly found out that, in spite of us having a child who had problems, there were so much more serious ones than ours. We ran into parents with two children who are schizophrenic, and they tried desperately to keep them...