Word: intaglio
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...order to avoid the coated, glossy papers which disturb the eyes but which are well adapted to half-tone reproduction, FORTUNE'S photographs are reproduced by the "Intaglio" process-the reverse of ordinary half-tone printing-which works well with heavy, glossless papers. The type used is a reproduction by the English Monotype Co. of the letters designed by the 18th Century craftsman Baskerville. His delicate feat was to modernize and clarify the types which then existed. FORTUNE'S letter has none of the condensation and "meanness" of later type faces...
...saluted him. The United Typothetae of America (U. S. employing printers) waited until last March, and the Clubs of Printing House Craftsmen (U. S. printing executives) waited until last week, to salute, in his 70th year, the author of practically all modern picture-printing processes - half tones, color plates, intaglio or "rotogravure." The author, in short, of the pictures of murderers and statesmen in the newspapers; of the sepia supplements and the ravishing hosiery advertisements; of the stunning magazine covers, richly illustrated natural histories, automobile catalogs and many more visual luxuries that are rushed today before the eyes...
...avoid, often inscribed with the owner's name, and provided with engravings in great variety of form. The Semitic Museum has several hundred, and not a few of our clay books are stamped with seal impressions, the original of which have never-yet been found. Only real masters of intaglio can have produced seals of such high degree of excellence...