Word: intel
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Dates: during 1980-1989
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...have unwittingly spawned the clones. When the company began producing its first personal computer in 1981, it designed the machine around two widely available components, the Microsoft Disk Operating System (MS DOS) and the Intel 8088 microprocessor chip. Reason: IBM wanted to use standard equipment so that software companies would write programs for its computer. The only element of the PC that IBM copyrighted was the integrated circuit called the Basic Input Output System (BIOS), which controlled how the software interacted with the hardware. But by building circuits that simulated the BIOS, enterprising computer jocks created machines that could legally...
Doerr has shown talent at that ever since his days at Rice University in Houston, where he earned a master's degree in electrical engineering. He started a computer-software company during his sophomore year. While picking up an M.B.A. at Harvard, Doerr worked 20 hours a week at Intel, the & semiconductor firm. When he has time, Doerr relaxes with his wife Ann in their fashionable Pacific Heights home, and he declares himself "more interested in making new technology successful than in the technology itself...
Thinking Machines Corp. is not the only game in town. BBN, Intel and Floating Point Systems have shipped parallel-processing computers that are nearly as ambitious, and a pair of start-up companies, Encore and Sequent, are finding a ready market for more modest parallel machines. Meanwhile, research teams across the U.S. are experimenting with even more radical designs. Among them: AT&T Bell Laboratories computer circuits that mimic the action of the billions of neurons in the human brain. "It's a time for experimentation," says Illinois' Smarr. "There are 1,000 flowers blooming...
...chief rival is Ethernet, a system first devised eleven years ago by Xerox and adopted by such companies as Digital Equipment and Intel. Ethernet already has 30,000 users and costs only about $500 per connection, compared with the $800 that IBM is expected to cost. Another competitor, American Telephone and Telegraph, has introduced three networks...
Grove, 48, the son of a Hungarian dairyman, came to the U.S. in 1957. After working in research and development at Fairchild Camera & Instrument, he joined Intel (1984 sales: $1.6 billion) in 1968 shortly after it had been founded by two Fairchild alumni. He was named president in 1979. Despite his business success, Grove was always attracted to publishing. He has written a book on management and a textbook on semiconductors. His articles have also appeared in FORTUNE, the Wall Street Journal and the New York Times. Last summer at a party during the Democratic Convention, Grove revealed to Mercury...