Word: intel
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Dates: during 2000-2009
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...unprecedented growth rate, Chambers believes he has to remake the company into a great consumer brand. "Three years ago, we didn't care if anyone knew who we were," he admits. "The decisions that mattered were made deep inside companies." Today, making its brand as well known as Intel's or Hewlett Packard's is vital to Cisco's mission of building the New World Network...
Even as the company has grown to become the king of the data network, it has remained, in many consumers' minds, a question mark. Ask most people what Microsoft or Intel do, and they'll tell you. But Cisco? "I don't know," says Harriet Sumner, 30, a customer-service manager for a computer-game company, "but I own the stock...