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...Competition Commissioner Neelie Kroes said Intel's predatory pricing practices were specifically designed to muscle out AMD, whose current market share is a relatively meager 12%. "Intel has harmed millions of European consumers by deliberately acting to keep competitors out of the market for computer chips for many years," she said. "Such a serious and sustained violation of the E.U.'s antitrust rules cannot be tolerated." (See pictures of Obama's trip to Europe...

Author: /time Magazine | Title: The Chips Are Down: Intel's $1.45 Billion Fine | 5/13/2009 | See Source »

...Commission ruling hinged on two key issues. Firstly, that Intel abused its dominant market position with hidden financial incentives that restricted or blocked the use of AMD chips - which are cheaper, but have similar specifications - in computers sold in the E.U. Intel also paid major retailers on condition they stock only computers with Intel central processing units (CPUs...

Author: /time Magazine | Title: The Chips Are Down: Intel's $1.45 Billion Fine | 5/13/2009 | See Source »

...second concerned payments to prevent firms from designing hardware around AMD chips: Intel paid PC makers to delay or scrap the launch of new computers containing their rival's products. "Intel limited consumer choice and stifled innovation by preventing innovative products for which there was a consumer demand from reaching end customers," the Commission said...

Author: /time Magazine | Title: The Chips Are Down: Intel's $1.45 Billion Fine | 5/13/2009 | See Source »

...Intel responded by announcing it would appeal in the E.U.'s courts. "We believe the decision is wrong and ignores the reality of a highly competitive microprocessor market," Intel chief executive Paul Otellini said. "There has been absolutely zero harm to consumers. Intel will appeal...

Author: /time Magazine | Title: The Chips Are Down: Intel's $1.45 Billion Fine | 5/13/2009 | See Source »

...While Intel does not deny its rebate program, it argues that consumers were more helped than hurt from a price perspective. "Regulations should not prevent one company, no matter how large that company is, from offering discounts or providing incentives," said Intel General Counsel Bruce Sewell. He also noted that AMD, "the sole complainant in this case, is alive, healthy, and claims to be expanding its business...

Author: /time Magazine | Title: The Chips Are Down: Intel's $1.45 Billion Fine | 5/13/2009 | See Source »

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