Word: intel
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...nice effect on a company's balance sheet as well: soon after CNBC reported that Intel had decided to join the buyback parade with a "major" stock repurchase, the stock had shot up ten points, and the Dow accelerated its own meteoric rise, quickly setting more records well over the 300-point mark. "Only in the U.S.," said Schwartz. "Business like IBM and Intel, like Microsoft, are sitting on such vast reserves of cash that they can exert this kind of boost on an entire market...
Frankly, if you wanted an IBM-compatible computer, you had to buy an Intel chip, period. And without real competitors in the CPU market, chip prices (and thus computer prices) never drifted down...
...make things worse, by the early 90s Intel had begun to turn a lucrative profit on the so-called motherboard chipset that supported the CPU. Manufacturers had to build bulky, awkward system boards to house Intel's CPU and its separate input-output chips...
Enter AMD and Cyrix with their successful Pentium-killers. Thanks to shrewd microcode licensing and intensive R&D work, these companies have developed fifth- and sixth-generation CPUs to compete with the best that Intel's got to offer. Low prices on their competitors' products have led Intel to slash prices on Pentiums by almost 50 percent this year...
...most people in society, but it's a lot better than the good ol' monopoly pricing we've seen in the PC's lifetime. And experts predict that prices could plummet again soon, perhaps to the $500 point in a matter of years. Whatever you think of Microsoft and Intel's hegemony over the old market, wish the new chip-makers luck; cheaper computers are in everyone's interest...