Word: intel
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...this time of year, I start dreaming of what I would like in a new computer. Tis the season for financial aid forms, and in the flurry, many students may decide to take out a computer loan. Then the question is: what computer do I get? For PC users, Intel hopes you will buy into their latest improvement of the Pentium processor...
Harvard students who still watch television have no doubt seen the newest commercials from this chip-manufacturing giant. MMX technology is promised to "makes your multimedia dance," by the announcer in Intel's SuperBowl spot, as people in biohazard-looking suits gyrate in what I suppose were the innards of a computer somewhere...
...state of the art but fine for everyday computing. And at $600 to $1,000, they've quickly become a hit. The key to the business is upgrade mania, as corporations "retire" machines in favor of the latest, greatest technology. "I'm a great advocate of Microsoft and Intel," Kushner says. "I love every product introduction." Kushner's only problem: his idea may be too good. PC leviathans Compaq and Packard Bell are rushing new $1,000 PCs to market. But Kushner may have an edge, at least among buyers who'd prefer a used Porsche to a new Nova...
Bronson is almost as unkind to Lloyd Acheson, the chief executive of Omega Logic, the fictional middle-size firm caught between giant Intel and the upstart VWPC. Like the real-life executive Jim Clark, who left Silicon Graphics to co-found Netscape, Acheson bails out of the hardware-manufacturing business and co-founds "Everyware Corp." with Benoit. Clark, of course, became an instant Internet multimillionaire when Netscape went public. By the end of Bronson's tale, Acheson and Benoit too are "skipping the conventional second and third round financings...and gunning straight for a public offering...
That's been a boon to people like Renee Buckley, 27, who last month began work at an Intel chip plant after several semesters at Maricopa, where the company paid her $2,100-a-year tuition. A 1988 high-school grad, she had worked odd jobs and studied to be a nurse before lighting on microchips. "I wanted a good job in a growing field," she says. "This now looks like the most promising job I've ever...