Word: intel
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Innovation, however, has seldom been IBM's strongest selling point. The company has traditionally stressed service and reliability. The PC, for example, was not a technological breakthrough and is assembled largely from parts made by outside suppliers. Its microprocessing heart is manufactured by California-based Intel, while the monitor's display tube is produced by Japan's Matsushita. Microsoft of Bellevue, Wash., provides the operating system, or master program. The PC has been successful largely because the IBM name symbolizes confidence and security in a field known for instability and uncertainty...
This time around, many U.S. companies, including Intel, Advanced Micro Devices and the Mostek unit of United Technologies, continued to build new plants even as the recession unfolded, that reason, they hope they can boost production as quickly as the Japanese can. At the moment, the Japanese semiconductor companies are also having trouble meeting demand for chips by customers in their own country...
American firms are still far ahead in sales of microprocessors, chips that can perform computations and manipulate information, rather than just store it. In this market, the showdown is between Intel and Motorola. Intel may pull away be cause of its new alliance with IBM, the world's largest computer manufacturer. Last December, IBM bought 12% of Intel for $250 million, and this summer it increased its share to 13.7%. When IBM designed its immensely popular personal computer, the company chose an Intel microprocessor to be the heart of the machine. Because many companies are coming out with personal...
...microprocessor, which is expected to have its peak sales in about five years and has twice the computational power of the 16-bit chip that is the current industry pacesetter. Western Electric, Hewlett-Packard and NCR Corp. have already unveiled 32-bit chips in hopes of passing Intel and Motorola in the microprocessor race...
Silicon Valley has become famous for a laid-back corporate-management style that includes hot-tub conferences. Now along comes Andrew Grove, president of Intel, a leading semiconductor maker, with the valley's first primer on business: High Output Management (Random House; 235 pages...